The Mac Vs. The Pc
Apple made a series of adverts displaying the advantages of a Mac over the Pc. These adverts where categorised to show a different point of the mac and the pc which the mac was better at. These ranged from Reliability to Convenience.
The first thing you see as you watch the adverts is the type of clothing they are wearing. The smart Pc and the ‘cool’ casual Mac illustrate how the Mac being shown as a newer, funner and casual person, compared to the smart and stiff Pc. I found that function was a good key aspect of these commercials as it displayed how the mac could work with different software straight away, such as the Japanese camera in the advert. This all goes bk to convenience as the Mac tries to help user performance by giving them less hassle.
The quality is shown to be allot better in a Mac than a Pc, as a Pc user I do not know the difference but the advert clearly suggests that through software bundled and through it’s superior hardware you will achieve better results on a Mac than a Pc.
The advert then goes on to talk about viruses, as all Pc owners know, their is no real easy way to get past no finding a virus or two while on the internet. This advert presents how the Mac is superior to the Pc by having less viruses programmed for it. I think that popularity is the cause of this since the Pc is the most popular medium for users in the world hackers will make viruses to support a Pc format to target the majority, while the Mac users don’t get any.
Overall the adverts told me that computers are all about convenience and reliability and this is a genius selling point due to user benefits.
